Frye Art Museum

Serious Play and Design Thinking

Class with Bobby Hughes

Friday, October 10, 2014
9 am - 5 pm


Art Studio

In this one-day hands-on workshop, participants explore play as a tool for innovation through interactive “on your feet” activities from the world of professional improvisation. The second half-of the class emphasizes creativity, risk-taking and Design Thinking—a problem-solving approach combining empathy and creativity to address “messy challenges” of any scale, in any organization.

About the Instructor

Bobby Hughes is an award-winning designer, educator, and innovation consultant. He was a product designer and innovation consultant at IDEO, led design efforts at Kaiser Permanente's Innovation Consultancy, and is currently Principal of Aardvark Design Labs where he helps people and organizations build their creativity and innovation capabilities. He recently taught design thinking at Lakeside School and The Bush School, lectures at the Hasso Plattner Institute of Design at Stanford University, and continues to consult with cutting edge organizations such as Google, Intel, & Nike. Hughes received a BS in Physics from the University of Washington and an MS in Engineering/Product Design from Stanford University.


$150 Frye members
$200 nonmembers


SPU uses the quarter system and issues quarter credits. Payment for clock hour fees is paid directly to SPU on the first day of class: $15 for seven clock hours.